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BUFF® Pack Cap Series
Spring 2018

Campaign that spans both B2B and B2C audiences. Developed stop-motion animation to visually convey the Pack Cap story.

Creative Role
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  • Worked with studio photographer to create series of images for stop motion animation of cap folding and unfolding
     

  • Leveraged animation into email and social media
     

  • Created key story catalog spread for Spring 2018
     

  • Scaled key story to large wall graphic for Summer OR tradeshow and composed display table to showcase products
     

  • Produced graphics for website formatted for desktop, tablet, and mobile viewing
     

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