ZEOLIGHT GRAPHIC DESIGN
Grateful Dead Collection
Summer 2021
Introduction of five designs from ultimate jam band, The Grateful Dead. Campaign executions included email, social media, digital media ads, in-store POP support, website graphics.
Creative Role
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Worked with studio photographer to shoot alternate product images
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Concept creation of tie-dye background with Art Nouveax frame motif incorporated with groovy 60's inspired headline typeface
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Design and copy for email (over 15% open rate)
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Static and animated social media banner ads, Instagram Story, digital marketing banners
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Graphics for website home page, landing page formatted for desktop, tablet, and mobile viewing
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Designed POP support: window clings, tabletop/wall display
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Created attention grabbing "backstage pass" for sales reps to wear to store visits. Grateful Dead lanyard that holds folded card designed with campaign motif, collection photo, call-to-action and URL to online ordering.
